GROWTH
Whether you are looking to grow your customer base, expand your current product or service offerings, build upon your current location(s) or expand to new ones, work with Your Hospitality Partner to: • Complete a growth feasibility analysis. • Build and outline with detail your long-term vision. • Discover new ways to meet customer needs • Uncover new business opportunities • Evaluate the value of opportunities and offerings • Create strategic community partnerships • Create clarity on steps for growth • Have a partner in building your business and guidance in navigating growth opportunities These are only a few ways we can help your business grow!
EMPLOYEE ATTRACTION, DEVELOPMENT AND ENGAGEMENT
Employees make or break a company, especially in the hospitality industry. After all, they are the ones interacting with a customer to provide a five-star experience…or not. Work with Your Hospitality Partner to: • Create a Successful interview process that asks the right questions. • Perform skill Evaluations and identify what new skills you need to diversify your team • Identify how and where to find quality employees. • Build a culture that attracts and retains 5-star employees. • Establish a training program that clearly defines expectations, builds the tools needed to meet them, and creates accountability for exceeding them. • Identify company values and outline culture with specific expectations and guidelines. • Build a clear communication channel and methods. • Have a partner in building a culture that promotes excellence and guidance in facilitating employee engagement. These are only a few ways we can help you establish a culture of excellence!
BUSINESS STRATEGY
Business ownership and management often requires a steep learning curve to navigate procedures and prepare for the future. The hospitality industry in particular changes rapidly and is often subject to variables outside of your control. Work with Your Hospitality Partner to: • Build a comprehensive plan for the future of your business. • Work together to navigate situational challenges outside your control. • Brainstorm creative solutions to navigate obstacles. • Improve processes to sustain the health of your business. • Have a partner in navigating general business challenges and operations. • Overcome operational challenges. • Have a partner streamlining process and establishing excellence in day to day operations. These are only a few ways we can help you excel in your day-to-day operations.
CUSTOMER SERVICE
Whether you are a local bed and breakfast or a worldwide hospitality group, the secret to success in hospitality is creating a 5 star guest experience,. Work with Your Hospitality Partner to: • Evaluate what your current standards are, identifying strengths and opportunities. • Outline your unique customer service guidelines, word tracks, and procedures. • Find or build a customer service training program centered around your expectations. • Look for changes you can make to pave the way for improved five-star customer service. • Complete a Mystery Shop experience. • Complete a mock brand standard evaluation or work together to create your own. • Establish procedures for addressing complaints. • Build customer service evaluation program. • Turn your 5-star service into 5-star reviews that you can use to generate more business • Have a partner in creating a 5-star guest experience. These are only a few ways we can help you improve the guest experience.
MARKETING
Finding the right customers and providing the right products and services to meet their needs is imperative for establishing a positive reputation in the community and ultimately bringing in business. Work with Your Hospitality Partner to: • Build awareness within the community. • Identify best marketing methods to reach your target audience. • Expand reach by identifying opportunities to add additional offerings. • Seek out opportunities for events and other outreach opportunities. • Build strategic community alliances and partnerships. • Evaluate your digital presence, ensuring your brand is represented positively where your guests are looking. • Get and use positive reviews to grow your business. • Develop programs that encourage brand loyalty and brand engagement. • Determine your competitive advantages and how to use them to market and grow. • Find new and unique marketing avenues that are right for your business. • Understand available marketing channels and which ones are right for your business. • Have a partner in finding new ways to build your reputation and market your business. These are only a few ways we can help you craft the right message in the right place to grow your business.
QUALITY MANAGEMENT
Brand audits are an important part of the hospitality industry that serve as an evaluation of adherence to certain standards of excellence. Whether you are looking to prepare for a brand audit or create quality standards of your own, work with Your Hospitality Partner to: • Define what a quality product or experience means to you and identify methods to achieve it. • Design and develop your brand standards. • Coordinate evaluation processes to ensure those standards are consistently met. • Reevaluate and critique your brand standards frequently. • Prepare for a brand audit. • Outline action items to bring quality up to brand standards in areas in need of improvement. • Have a partner in outlining and adhering to your brand standards. These are only a few ways we can help you hold yourself and your team accountable for quality management.